Passport
Reserve
Opening the Reserve…

Passport Reserve · Membership

A quiet architecture of prestige.

One membership, composed for every chapter of refined living. A software access fee — never a wine purchase.

Membership here is not a subscription. It is an induction into a way of living — taste, travel, culture, and the company of those who care about the difference.

The Membership

Choose your point of entry.

Explorer opens the door for free. Passport Access, at $29 a month, opens every room.

Free · Explorer

The first chapter of a refined journey — no cost, no card.

Free

Step into the foyer. Wander the Feed, discover tastings, and feel the world before joining it fully.

  • ·The Feed & Stories
  • ·Profile preview — curated discovery
  • ·Atlas exploration & experience discovery
  • ·Public Circles & social lounge
  • ·A taste of the AI Somm
  • ·Passport progression & stamps
  • ·No card required · stay as long as you wish

Free to join · Activate when you're ready

Most chosen

Membership · Passport Access

One universal membership. Every tasting, every host, every room.

$29/ month

Live winery tastings with the AI Somm, hosted evenings, the cellar, the concierge and premium circles — one software access fee. Passport Reserve never sells wine; bottles are bought directly from each winery.

  • ·Live winery tastings with Marcus, the AI Somm
  • ·Host evenings under your name
  • ·Advanced & blind tastings
  • ·Personal cellar — built, mirrored, remembered
  • ·Premium Circles & private salons
  • ·Concierge · personal, on call
  • ·25 Passport Credits every month
  • ·1.25× loyalty point multiplier

$29 / month · cancel anytime

The Founding Program

A small assembly. A permanent record.

Founding members receive numbered standing, locked pricing, and a place in the origin chapter of Passport Reserve.

Founding Member

№ 127 of 250

$29 / month · locked for life

Limited induction · Founding pricing while seats remain

  • ✦Founder badge across the platform
  • ✦Numbered membership identity
  • ✦Founding Member profile treatment
  • ✦Locked legacy pricing — never raised
  • ✦First access to Reserve Experiences

The Prestige Path

Status here is cultivated, not purchased.

Movement through the Reserve is measured by what you bring to it — taste, presence, and contribution.

01

Tastings attended

Cultivated palate

02

Hosted rooms led

Cultural contribution

03

Reserve experiences lived

Lifestyle resonance

04

Region mastery earned

Cellar literacy

05

Education modules completed

Refinement of craft

06

Social standing & sponsorships

Reputation among peers

The Interior World

What awaits beyond the threshold.

Visible to all members. Lived only by those who arrive.

✦

Passport Access · Members only

Aviation Tasting · Champagne at altitude

Passport Access members · Quarterly

✦

Passport Access · Members only

Amalfi Yacht Reserve

Passport Access · Members

✦

Passport Access · Members only

Bordeaux Aerial Journey

Passport Access · Members

✦

Passport Access · Members only

Private Maker's Atelier · Burgundy

Passport Access · Hosted

A quiet invitation

The bridge into luxury lifestyle culture
begins with a single seat.